What changed
4.4M Impressions & 78% Inbound Leads (CX Evangelist)
Challenge
He had decades of CX wisdom—and trophies to prove it—but LinkedIn limited him to sub-1 K reactions a month. Brands needed to feel his passion at scale.
BAMF approach
We engineered a three-pillar engine: (1) viral story breakdowns of legendary service moments (Southwest, Zappos) (2) hard-data teardown threads on CX KPIs (retention vs. CAC) (3) personal, gamer-centric anecdotes that humanized leadership lessons. A “CX Scorecard” PDF gated through DMs warmed leads, while weekly live-stream AMAs forged community.